During my recent family summer vacation, I ran across two very different consumer packaged goods (CPG) summer promotions, one a very effective marketing strategy and execution and one I’m quite sure will not drive significant results. As a tech marketer, I have deep respect for my CPG colleagues because they have access to huge amounts of… More »
Are Tradeshows Still Valid? 22 Ways to Make Sure Your Next One Is
A client recently asked me a great question: “Are tradeshows still valid anymore?” When clients ask questions like this, it shows me they are open to the possibility that marketing tactics have changed (yes) and that some of the oldies still work (yes). Despite the general mood, tradeshows and other event marketing tactics are still… More »