It’s summer time, which means time for new thinking and a new book in my mind. Currently, I’m reading Overwhelmed: Work, Love, and Play When No One Has the Time by Brigid Schulte. I picked Overwhelmed up recently because I find that most of my clients are in a near constant state of overwhelm and have… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 2)
Following up to last week’s post, here’s the second half of what I learned at Wisdom 2.0, a technology and wisdom conference I attended Feb. 14-17 in San Francisco. As I mentioned last week, the conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 1)
Taking a break from my usual marketing-specific topics to do a review of a technology and wisdom conference I attended Feb. 14-17 called Wisdom 2.0 in San Francisco. The conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech companies with mindfulness leaders such as… More »
Want the Golden Ring? Tips for Success from a Top VC
I recently interviewed Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB) because I wanted to get her perspective on coaching women and launching great technology companies. I had heard about her on many occasions and was encouraged to seek her out. Calling up one of the most powerful VCs in the world… More »
The Results Are In: The 2012 ThinkResults Launch Survey
Back in the summer, in partnership with our survey partner, The Insight Advantage, we surveyed B2B and B2C leaders about their experiences with launches within their companies over the past year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults. The majority of respondents were… More »
How to Get the Most from Your Agency (con’t)
Last week, I talked about the importance of making your relationship with your marketing agency as productive as possible. I shared the first two rules that I’ve learned over the years of being on both the client and the agency side (1. Be respectful and 2. Share). Here are the other two simple rules: 3. Expect… More »
How to Get the Most from Your Agency
Whether you’re just starting out working with an agency or have been doing so for a while, it’s important to know how to make this relationship as productive as possible. There are four simple rules that I’ve learned over the years of being on both the client and the agency side: 1. Be respectful: Respect your… More »
Measuring the Value and Cost Effectiveness of Events
Last week, we discussed how to calculate the Impact, a very important metric that measures how many people you impacted at a certain show, versus just the number of attendees. Once you have your Impact number calculated, you can use it to determine some additional valuable metrics, including your response rate for that show and… More »
Measuring the Impact of Your Events
Generally, most marketers use the number of attendees as a metric to measure the success of an event. Part of the problem with using attendees as a metric is it’s generally an overestimation of your ability to impact your audience unless you are a very large company, such as IBM or Cisco, or you are… More »
Measuring the Success of Events
I recently taught a workshop for marketers about metrics and using them to inform your marketing programs. The topic that seemed to most pique their interest was the section on event metrics. Not a huge surprise, given those events (tradeshows, conferences, customer events, etc.) is typically a huge line item in any brand marketing budget…. More »