So, you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. The big difference is that there can be more than one Brittany or Jennifer in a group… More »
Six Essential Questions to Ask When Naming a New Initiative
One of the first steps toward launching a new initiative is to figure out a name. This can be a daunting task as there are many horror stories of naming or renaming initiatives gone wrong. In June 2011, for example, Overstock.com renamed itself as O.co. According to www.ragan.com, “Only three months later the company returned… More »
Choosing Your Baby (Company)’s Name – Part IV
Over the last three weeks, I’ve shared some common rules I’ve used in naming new companies/products/services over the years. Hopefully these guidelines will be helpful to you. Another big decision in the naming process is deciding whether you really want a real word name (or a close approximation) like Apple or Google, or are willing… More »
Choosing Your Baby (Company)’s Name – Part III
Over the last two weeks, I shared some important rules about naming a company/product/service including making short, memorable, easy to say, with a good URL and being sure it won’t translate into something awful in another language. The final two rules include that the new name should be: 6. Available in your category – you will… More »
Choosing Your Baby (Company)’s Name – Part II
Last week, I talked about the importance of keeping the new company/product/service name short and memorable. Those two rules are a great start, and here are a few others to consider. The new name should be: 3. Easy to Pronounce – if people can’t figure out how to pronounce it, that will make it harder to… More »
Choosing Your Baby (Company)’s Name
So you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. Except there can be more than one Brittany or Jennifer (trust me on that one … there… More »