In contrast to the truly uninspired Pepsi Facebook strategy we reviewed last week, a small nonprofit here in the Bay Area, is doing something very interesting and increasing fan engagement at the same time. Probably not a coincidence! In the spirit of transparency, this nonprofit is a ThinkResults client but we did not come up… More »
Facebook Content Strategy: Why Pepsi Has It All Wrong
At the risk of getting slammed by the Pepsi brand team, I just have to point out that being a big brand and having a big budget doesn’t always equal smart. The Pepsi Facebook strategy is … lame. There’s no other way to describe it. Here are a few representative posts: Tuesday, January 15 Saturday,… More »
Google AdWords: The Zen Moment When Your Messaging Hits the Road
We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines, crafting a great on-message Google Ad is a Zen-like exercise in branding elegance. This is often where we find out how “tight” the messaging is,… More »
Drinking Our Own Medicine Is Painful
For the last several months, I’ve been running ThinkResults Marketing through our own full relaunch process and it’s been a humbling experience. When we’re working with clients through a launch process, we are fully prepared for emotional reactions, for them to take longer to move through the plan than they expect, and for there to… More »
Flaunting It: Why Being Bold Matters
Have you seen the ads for LifeLock? If you have, you know they are very difficult ignore. They feature the CEO, Todd Davis, SSN 457-55-5462, standing there boldly holding out his social security card. And offering you a million dollars if his service doesn’t protect your name and SSN from identity theft. Now if there’s… More »