Learn what 900 attendees and organizers said. Are you struggling to organize and create great experiences for virtual and hybrid events? A recent survey collected from over 900 event organizers and attendees by Whova, an all-in-one event management software company that focuses on in-person, hybrid, and virtual events, revealed their thoughts on and expectations for hybrid events. The… More »
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It… More »
ThinkResults Marketing Named One of the Top Agencies in Silicon Valley
The results are in — we are honored to announce that we have been listed as a top marketing agency in Silicon Valley for the fourth year in a row by the Silicon Valley Business Journal! This last year has been filled with dynamic and challenging projects, and great results for our clients which is driving our growth…. More »
Defensive Domain Strategy: Don’t Be Like Donald
An oft-overlooked piece of developing your online presence is your domain strategy – and your defensive domain strategy. Just ask Donald Trump. Although the Trump Organization apparently owns 3,643 domain names, the strategy did not include buying ImpeachTrump.com and that omission has come to haunt him recently. Don’t have the time to read the entire… More »
How to get up to 111% growth rates? Check your marketing budget.
“How much should I be spending on marketing?” That is a very important and common question we hear at ThinkResults. Traditional guidelines indicated that about 10% of revenue should be spent on marketing for the average B2B company. Some interesting research on what successful companies actually spend on sales and marketing looks a bit different though…. More »
Thoughts from Silicon Valley’s Marketing Minds: Jenn LeBlanc Published in Silicon Valley Business Journal
Featured in the August 2016 edition of the Silicon Valley Business Journal’s Thoughts from Silicon Valley’s Marketing Minds, Jenn LeBlanc shares her thoughts on how working in marketing, advertising and PR in Silicon Valley compares to other cities and regions around the world and outlines the characteristics of her dream client. “Silicon Valley is unique…. More »
ThinkResults Named One of Silicon Valley’s Top Agencies for the 3rd Year Running
We are incredibly honored to have been listed as one of the top agencies in Silicon Valley for the third year in a row by the Silicon Valley Business Journal. This recognition comes after another remarkable year filled with exciting new projects, fantastic clients and new additions to our dynamic team of experienced, talented, and driven… More »
Guy Kawasaki’s Top 10 Tips on How to Be an Entrepreneur
As an entrepreneur, you face new challenges every day and all you can think about is the taste of your first success. Everyone has a different recipe for success and Guy Kawasaki shared his insights at the latest event of the Women In Consulting (WIC), proudly sponsored by ThinkResults Marketing. Guy discussed his latest book… More »
The High Cost of Free: The Next Wave Beyond Free Internet and Social Media
Have you heard the news about Ello, the new ad-free, invitation-only alternative to Facebook? Apparently invites are so valuable that they are being sold on eBay for up to $500 for 33 invites. The site is reporting that they are getting up to 31,000 requests per hour. I’ve put mine in, just out of curiosity…. More »
The Power of Branded Events
A branded executive event can do wonders for your sales cycle. I recently attended an executive forum hosted by a large payroll company and it was a great experience for many of the attendees. The company was seeking to have the attendees sign on as customers, but they provided solid value in the form of information and netwroking opportunities. The… More »
Flaunting It: Why Being Bold Matters
Have you seen the ads for LifeLock? If you have, you know they are very difficult ignore. They feature the CEO, Todd Davis, SSN 457-55-5462, standing there boldly holding out his social security card. And offering you a million dollars if his service doesn’t protect your name and SSN from identity theft. Now if there’s… More »
Zen and the Art of Speaking
Sometimes less really IS more. I just returned from a weekend at a Buddhist/Zen meditation center (those who know me found it amusing that I chose to be (or even could be!) silent for a full day … but that’s a different story). As always, I was (subconsciously) on the lookout for good marketing ideas. I’m an… More »
A Powerful Tagline Can Make An Entire Ad Campaign
I recently returned from a great weekend getaway with my husband to Las Vegas. Although I was on vacation, I just can’t stop myself when it comes to looking for great ideas — even when I think I’m just relaxing. We stayed at the Bellagio, and the in room magazine had a GREAT ad on… More »
Email metrics: Conversion Rates
Now that you know when to send your email messages, and how to read your delivery rates, open rates, read rates and click-through rates, let’s turn to the final and most important metric: the conversion rate. This is the one metric that is most commonly NOT measured, simply because it’s a little harder to do… More »
Email metrics: Click-through Rates
Ah, now we get to the meat of any email campaign … how many of your recipients took an action and clicked through on one or more of the links in your email message? This is really important to know. We send out email messages because we want to change behavior, right? We want people… More »
Best Days to Send Email Messages
“What’s the best day for us to send our email message/newsletter?” I get this question A LOT from clients so I’ll share it here. I’ve always gone by a rule of thumb that messages should be sent on Tuesdays, Wednesdays or Thursdays, only because Mondays are generally hectic and Fridays are check-out days. For this… More »