Our brains are very interesting places. Neuroscience is finding more and more fascinating information on how we process and store information based on MRI research. Design is no stranger to the world of influencing human behaviour and in a recent article on how your brain “sees” logos, I found some very interesting findings. First, here is… More »
The Dangerous World of Rebranding: The New Airbnb Launch
While there has been a ton of controversy about the new Airbnb logo design (it’s too sexual, it looks too much like another logo launched at nearly the same time), dubbed Bélo, I want to speak out in its defense, and in defense of their overall launch strategy. On the day of the launch of the… More »
Logo Designs: From Elegant to Weird
Getting stuck in San Francisco traffic means I get to look around at what’s happening in the city. I always enjoy the colorful pole flag banners lining the streets around the city advertising various cultural exhibits. Last week when I was on my way to Sausalito for a meeting, I spied the California Academy of… More »
The Journey Is the Destination: A Case Study of a “Typical” Design Process
The design process is capricious. One of our latest projects is a classic example of this. Here’s how it’s gone so far: We promise the client two designs for the project. Round 1: We bring three designs to the client (after about seven went through internal review and four failed …). Client can’t decide between… More »
Using Logo Design as a Strategic Communication Tool to Drive Results
Logo design needs to drive results. The logo is an integral part of the brand. It is the public face of the brand every minute of every day. It needs to be working hard every minute to support your overall communication objectives and support the message you want in the marketplace. There are tons of… More »
How to Launch a Logo Design Right: Take a Cue from Cadillac
Cadillac launched its new logo design at the 2014 North American International Auto Show (NAIAS), the first new logo in 14 years. They dropped the “crest” as it had “become dated.” The new logo is describe by Cadillac as having a “jewel-like” quality to it and a sleeker, more modern edge to it. Not only… More »
4 Tips for Picking the Right Color for Your Brand
I’m back from a brief commercial break while I recovered from ACL (knee) surgery to talk about color theory and how it applies to your brand. This question came up during our webinar last month on strategic branding. One of the attendees was in the process of developing her brand for the first time and… More »
Our Latest Mission: Rebranding a Nonprofit to Win
Over the summer, we’ve been secretly working on a great project … we’re doing a pro bono brand relaunch for Operation Freedom Paws. Why? Because we are a bunch of softies here at ThinkResults. The combination of giving shelter dogs new lives as service dogs and helping veterans with invisible wounds move back into a… More »
Introducing Ready, Set, Launch!: Our New Quick Start Launch Program
Do you need to get your new venture launched very quickly and with a fixed cost? Do you need a soup to nuts identity (logo, stationery designs and a slick website)? Not sure it can be done in your crazy short timeframe? Then consider our fixed-scope, fixed-fee quick start launch program, Ready, Set, Launch! We… More »
Drinking Our Own Medicine Is Painful
For the last several months, I’ve been running ThinkResults Marketing through our own full relaunch process and it’s been a humbling experience. When we’re working with clients through a launch process, we are fully prepared for emotional reactions, for them to take longer to move through the plan than they expect, and for there to… More »
Whose Logo Is It Anyway?
A client recently asked us about our logo design philosophy, which I thought was a very interesting and perceptive question (reflects the questioner well). To us, logo design is much like the rest of what we do. It’s centered around our belief that we are designing work for our clients’ use. That seems obvious but… More »
Your Logo Is A Prima Donna — and a Cash Cow (Simple Logo Usage Guidelines for Optimizing Your Investment)
Your logo is a like a delicate prima donna — one that delivers every time. If you treat your logo with the respect and care it deserves. You spent time, money and energy developing this critical corporate asset. From building signs to business cards to websites and tradeshow booths is often the first visual impression… More »
What the heck is a “favicon” and why do I care?
Ah, back to the ol’ days, when all we had to do was design a logo that reflected our brand well, and could fit on the side of a pen, as well as a billboard. Living was easy then …. Now we need to be sure the logo, or an element of it, can be… More »