In response to the ever-increasing pressure to deliver ROI immediately, marketers (and founders) often skip over the important strategic step of defining their target customer. There just doesn’t seem to be time to invest in this, especially in startup or launch mode. Before you even start developing your positioning, you need to clearly articulate who… More »
Ready to Launch? Four Simple Questions to Ask Before Launching Your Product
Before you jump off the deep end and launch your new product, let’s check in on a few simple questions you can ask to make sure the product is indeed ready for prime time. Don’t have the time to read the entire post? Listen to the podcast version: There’s a popular saying here in Silicon… More »