I am excited to announce the publication of my latest book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth, due in March 2018. If you are launching a new company or brand, the odds are definitely against you. Research shows that up to that anywhere from 35 – 80% of… More »
We Did It Again: ThinkResults Once Again Named as One of the Top Agencies in Silicon Valley
Last December, we announced that ThinkResults Marketing had been listed as one of the top agencies in Silicon Valley for 2014. And again this year, in August, we were listed by the Silicon Valley Business Journal as one of the top agencies in Silicon Valley for 2015. We are so proud of this recognition! We… More »
Guy Kawasaki’s Top 10 Tips on How to Be an Entrepreneur
As an entrepreneur, you face new challenges every day and all you can think about is the taste of your first success. Everyone has a different recipe for success and Guy Kawasaki shared his insights at the latest event of the Women In Consulting (WIC), proudly sponsored by ThinkResults Marketing. Guy discussed his latest book… More »
How to Launch Anything: Guy Kawasaki’s Art of the Start 2.0
Guy Kawasaki is speaking in Mountain View on August 20, so I am reading his latest book, Art of the Start 2.0. It’s a fantastic and practical book for anyone starting anything whether it s a new company product or service, or generating a change internally within a larger organization. Since this describes so much… More »
Microsoft Ventures Demo Day: A Sneak Peek into the Future of Home Automation
Microsoft Ventures‘ first Seattle Demo Day on Dec. 10 was a huge success. Nearly 400 people crowded into the small venue featuring the ten startups that have been in residence since August 2014. All ten companies have home automation technology as that was the theme for this first round of companies for Microsoft Ventures Seattle, in… More »
The Gap: The Difference between Vision and Reality in the Creative Mind
I’ve spent most of my career working with creatives. I love them. And they drive me crazy at the same time. And I’m one of them as well, struggling with my own art in transforming companies and individuals and functioning as creative director for clients. One of my coaching clients, a high-level engineer (which is… More »
The Dangerous World of Rebranding: The New Airbnb Launch
While there has been a ton of controversy about the new Airbnb logo design (it’s too sexual, it looks too much like another logo launched at nearly the same time), dubbed Bélo, I want to speak out in its defense, and in defense of their overall launch strategy. On the day of the launch of the… More »
Using Logo Design as a Strategic Communication Tool to Drive Results
Logo design needs to drive results. The logo is an integral part of the brand. It is the public face of the brand every minute of every day. It needs to be working hard every minute to support your overall communication objectives and support the message you want in the marketplace. There are tons of… More »
Six Essential Questions to Ask When Naming a New Initiative
One of the first steps toward launching a new initiative is to figure out a name. This can be a daunting task as there are many horror stories of naming or renaming initiatives gone wrong. In June 2011, for example, Overstock.com renamed itself as O.co. According to www.ragan.com, “Only three months later the company returned… More »
How to Launch a Logo Design Right: Take a Cue from Cadillac
Cadillac launched its new logo design at the 2014 North American International Auto Show (NAIAS), the first new logo in 14 years. They dropped the “crest” as it had “become dated.” The new logo is describe by Cadillac as having a “jewel-like” quality to it and a sleeker, more modern edge to it. Not only… More »
Tips from the Trenches: Trae Vasallo on Launching Well
Last week I shared some of the details of my interview Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB). As I mentioned, I wanted to get her perspective both on coaching women (and btw, the tips are applicable to men as well!) and launching great technology companies. We talked for a while… More »
Want the Golden Ring? Tips for Success from a Top VC
I recently interviewed Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB) because I wanted to get her perspective on coaching women and launching great technology companies. I had heard about her on many occasions and was encouraged to seek her out. Calling up one of the most powerful VCs in the world… More »
Know Your Users: Simple Features Make the Difference
In web design, as in life, sometimes the smallest gesture can make the biggest impact. I was recently asked by a Board member of the nonprofit, Center for Domestic Peace to help them with their brand strategy. So first thing I did was look up their website (like 90% of people). What struck me the… More »
The Results Are In: The 2012 ThinkResults Launch Survey
Back in the summer, in partnership with our survey partner, The Insight Advantage, we surveyed B2B and B2C leaders about their experiences with launches within their companies over the past year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults. The majority of respondents were… More »
Our Latest Mission: Rebranding a Nonprofit to Win
Over the summer, we’ve been secretly working on a great project … we’re doing a pro bono brand relaunch for Operation Freedom Paws. Why? Because we are a bunch of softies here at ThinkResults. The combination of giving shelter dogs new lives as service dogs and helping veterans with invisible wounds move back into a… More »
Introducing Ready, Set, Launch!: Our New Quick Start Launch Program
Do you need to get your new venture launched very quickly and with a fixed cost? Do you need a soup to nuts identity (logo, stationery designs and a slick website)? Not sure it can be done in your crazy short timeframe? Then consider our fixed-scope, fixed-fee quick start launch program, Ready, Set, Launch! We… More »
Drinking Our Own Medicine Is Painful
For the last several months, I’ve been running ThinkResults Marketing through our own full relaunch process and it’s been a humbling experience. When we’re working with clients through a launch process, we are fully prepared for emotional reactions, for them to take longer to move through the plan than they expect, and for there to… More »
Google!
Sheesh, after over a dozen years of trying to decipher Google’s highly secret rubric for search, I think we’ve gotten darn good at it. We’ve catapulted brands to the top of the search heap and seen them maintain that position sometimes for YEARS after we finished our search engine optimization work for them. So we… More »