Have you heard the news about Ello, the new ad-free, invitation-only alternative to Facebook? Apparently invites are so valuable that they are being sold on eBay for up to $500 for 33 invites. The site is reporting that they are getting up to 31,000 requests per hour. I’ve put mine in, just out of curiosity…. More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 2)
Following up to last week’s post, here’s the second half of what I learned at Wisdom 2.0, a technology and wisdom conference I attended Feb. 14-17 in San Francisco. As I mentioned last week, the conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 1)
Taking a break from my usual marketing-specific topics to do a review of a technology and wisdom conference I attended Feb. 14-17 called Wisdom 2.0 in San Francisco. The conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech companies with mindfulness leaders such as… More »
Twelve Days of Social Media: The ThinkResults Cheat Sheet
In the spirit of the upcoming holidays, we offer this gift to you. This is the cheat sheet we use when posting social media material to make sure we’ve covered everything in those 140-character to 2000-character posts. We thought it might be helpful for you as well. Also be sure to check out the social… More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content strategy. With a strong emphasis on visual content, Facebook has made changes to create subfeeds within categories, as well as allowing larger images since, time… More »
Facebook Content Strategy: Why Being Smart Is Better than Being Big
In contrast to the truly uninspired Pepsi Facebook strategy we reviewed last week, a small nonprofit here in the Bay Area, is doing something very interesting and increasing fan engagement at the same time. Probably not a coincidence! In the spirit of transparency, this nonprofit is a ThinkResults client but we did not come up… More »
Facebook Content Strategy: Why Pepsi Has It All Wrong
At the risk of getting slammed by the Pepsi brand team, I just have to point out that being a big brand and having a big budget doesn’t always equal smart. The Pepsi Facebook strategy is … lame. There’s no other way to describe it. Here are a few representative posts: Tuesday, January 15 Saturday,… More »
Is Content Marketing Replacing Traditional Advertising?
We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase the budget for these programs. So what are the top reasons companies using content marketing, according to Marketo? Risk mitigation Lead generation Lead nurturing Lead… More »
Quick Tips to Prepare for the March 30 Facebook Timeline Deadline
With the March 30 deadline looming for the Facebook transition to the new Timelime format for brands, there is much to learn. Here’s another great article on some of the key new features and how to best take advantage of them: http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/ I particularly like Tip #4 about the new application display format and how… More »
Facebook Timeline for Brands: Big Changes
We have gotten lots of questions over the last week about the new Timeline format for brands, which will become mandatory by March 31. It’s definitely a big change in the way your brand page looks. If you’ve already converted over to the new timeline format on your personal page, it will be a bit… More »
Pinterest Is Building a Social Circle of Love
Happy Valentine’s Day everyone! Pinterest is definitely a place of love. And I expect that will continue for some time as we are highly visual creatures. It’s in our nature. (BTW, I think, as an evolutionary biologist by training, this is one of the main reasons why Facebook is much more successful than Twitter and… More »
What Kind of Social Media User Are You?
A recent talk by the CEO from Forrester reported that “Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” I think it’s also true that 2012 will be the year that B2B gets on board with social media as part of their marketing strategy (for… More »
Whose Logo Is It Anyway?
A client recently asked us about our logo design philosophy, which I thought was a very interesting and perceptive question (reflects the questioner well). To us, logo design is much like the rest of what we do. It’s centered around our belief that we are designing work for our clients’ use. That seems obvious but… More »
Social Media is Now Imperative for Business
Some of you may have missed the news last week but I think it’s really important and indicates a sea change in online marketing. If you’ve been ignoring social media for your business, it’s more than time to stop. Last week, Bing announced that it was tightly integrating Facebook, yes Facebook, likes into its search… More »
AMA’s “Cracking the Code”: Social Media Trends
In our previous entry, we discussed the recent American Marketing Association virtual event, Cracking the Code: Advanced Social Media Strategies. It is more apparent than ever that social media has become essential to any company that wants to remain on the cutting edge of marketing. The event’s presenters delved deep into the issues surrounding the… More »