We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines, crafting a great on-message Google Ad is a Zen-like exercise in branding elegance. This is often where we find out how “tight” the messaging is,… More »
Three Easy Steps for Raising Your Google AdWords Quality Score
There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula: Target Keyword + Repeat Target Keyword in the Ad + Repeat Target Keyword on your Landing Page = High Quality Score So in the example we had in the prior blog… More »
Do You Know Your Quality Score and How It Affects Your Google AdWords?
Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate the quality of any advertisers campaign. It’s called a “Quality Score.” This makes perfect sense from a user experience perspective. Google is in the business of… More »
Social Media is Now Imperative for Business
Some of you may have missed the news last week but I think it’s really important and indicates a sea change in online marketing. If you’ve been ignoring social media for your business, it’s more than time to stop. Last week, Bing announced that it was tightly integrating Facebook, yes Facebook, likes into its search… More »