enACT, a new consumer energy management software platform, needed a new logo as part of their overall launch project, which included a new website.
The original logo in this case was interesting visually but had some execution problems. The CEO also wanted to move into the consumer space and wanted the logo to do its share to carry the weight of that expansion and be more engaging and interesting.
The new eACT logo contains the colors of the sky and the sun on a bright sunny day, evocative of happiness and the kinds of environmental protection that the company’s software can deliver for consumers. The brightness of the colors is engaging and draws attention.
This logo and the new website have been very successful in helping enACT gain traction in the consumer marketplace with customers and partners. enACT was also recognized as one of the top 100 most interesting energy companies in the nation by the U.S. Department of Energy. enACT has also won the 2014 Challenge Cup in San Francisco, a start up competition, and will compete in the Global Challenge Cup later in 2014.
Original logo:
