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ThinkResults Marketing, an award-winning agency, has been involved with numerous brand integration and development projects including PeopleSoft / SkillsVillage, PeopleSoft / Vantive, and the Inhale / Shearwater / Bradford Particle Design integration, which became Nektar Therapeutics. We have experience with the full range of acquisition scenarios, from the small acquisitions to the larger “merger of equals” situations. Based on our years of experience, ThinkResults can advise you on the best practices for your unique situation.
We can assist with all areas of brand integration and development, including:
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Brand vision and strategy |
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Corporate communications |
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Brand architecture |
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Executive communications |
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Market positioning and awareness |
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Collateral development |
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Website strategy and development |
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Analyst/public relations |
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ThinkResults Brand DNA Workshop
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During the acquisition process, it’s critical that the basic connection between the brands be examined and dissected. We will closely examine the essential ingredients in each brand during the ThinkResults Brand DNA Workshop. This will start the process of bringing together the brand development strategy and the connecting story for employees, partners and customers.
As a result of participating in this four-hour workshop, ThinkResults Marketing will develop a one-page Brand DNA Blueprint that defines your combined market position, the combined value proposition (often referred to as an "elevator pitch"), and the key messages for the brand integration.
The Brand DNA Blueprint that flows from the Workshop will save you time and money by streamlining the development of your integrated marketing materials (website, collateral, advertisements, direct mail, and more) because your value proposition and key messages will already be defined.
This Workshop is also applicable for companies just starting to define their brand, or looking to redefine their current brand to ensure continued growth.
Call us to book your ThinkResults Brand DNA Workshop today.
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ThinkResults Marketing develops great brands that deliver long-term financial results for our clients. Contact us to schedule your Brand DNA Workshop or to discuss how we can help you achieve better results for your brand.
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“The ThinkResults Marketing team did a great job on our new redesigned website. In our first month, we had a huge increase in the number of page views, resulting in several new sales leads. Our clients have been impressed with new site. The Messaging and Positioning Workshop laid an excellent foundation for this project and streamlined our development time, reducing costs.”
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— Kevin Dwyer, VP and Managing Partner, Pacific BioDevelopment LLC
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