Ready to Launch Your New Offering?
Did you know that 35-80% of launches fail? Learn how to ensure a successful launch with Launching for Revenue, a roadmap of case studies, examples, checklists, and self-assessment tools. Launching for Revenue is structured around the ThinkResults Launch Readiness Assessment, an assessment based on the ten critical elements we have identified and isolated that can make — or break — your launch.
Make sure to check out Jenn’s recent interview with Linda Popky where she discusses why so many launches fail. Let’s Do Launch: How to Ensure Your Next Launch Soars
Praise for Launching For Revenue
“Jennifer has cracked the code on removing risk from the launch process. She’s figured out what every company, product or service needs in order to be successful as they prepare to go to market. If you are the CEO of a company, or an investor in one, I highly recommend you read this book.”
–Ege Ertem, General Partner, Zorlu Ventures
“The concepts in this book are immediately applicable to any go to market initiative. They make the messy launch process organized, efficient and effective. As a result, I have structured our latest product launch team around the 10 Elements of Launch.”
–Stacy H. English, Director of Marketing, Intel
“The 10 Elements of Launch contained in this book gives marketers a step-by-step guide for how to bring something new to market – the right way. The concepts are clear, concise and immediately applicable.”
–Jay Fulcher, chairman and CEO, Zenefits
“When it comes time to launch, whether it’s a new product, a new company, or even something new inside a large company as an intrapreneur, this is the book to read!”
–Linda Popky, Author of Marketing Above the Noise and president of Leverage2 Market Associates
“Launching for Revenue is a clear and simple guide to the perplexing and chaotic period that is launch time. Do not go into those new and uncharted waters without this guide by your side.”
–Anne Janzer, author of Subscription Marketing