Vine and Instagram are the happy marriage of video marketing and social media. It can be a challenge to create video content for these social media platforms because they have extremely short time limits.
Almost all the typical formats of video marketing mentioned in our last video marketing post are possible on Vine and Instagram, but it does take some creativity to pull them off well. The resulting videos, however, can pay off with numerous likes, comments, and shares.
Here’s the skinny on each social media platform:
Vine:
- Time limit: 6 seconds
- Loopable
- Shareable on Twitter and Facebook
- Over 40 million users
Here are a few great examples of brand vines:
Instagram:
- Time limit:15 seconds
- Filters
- Editable
- Shareable on Facebook, Twitter, and Tumblr
- Over 150 million users
Some great examples of brand Instagram videos:
Vine and Instagram videos are a great option in video marketing because they are fun, unique, and shareable. Most importantly, Instagram and Vine allow brands to connect quickly and easily with consumers.
How are you using Vine and Instagram in your video marketing strategy? Let us know in the comments below.
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